COOKIES

POLICY

(Updated: [Date])

Please read this Cookie Policy carefully as it contains information on our use of cookies and similar technologies on our website easthotels.com (the Website). This Cookie Policy should be read together with our Website Privacy Policy, which sets out how and why we collect, store, use and share personal data generally, as well as your rights in relation to your personal data and details of how to contact us and supervisory authorities in the event you have a complaint.

1. Our Website

When you browse our Website, we may use cookies and similar technologies, such as web beacons, for storing information to provide you with a better experience.

The Cookie Policy only relates to your browsing of our Website.

a. Use of cookies

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains so when you visit the Website, your browser may receive cookies from several sources.

Cookies are useful because they allow a website to recognise a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).

We describe below the categories of cookies Swire Hotels use below. We try our reasonably best efforts to identify and update the source, purpose, usage and further information of each of these cookies.

After your initial visit to the Website we may change the cookies we use. This cookies policy will always allow you to know who is placing cookies, for what purpose and give you the means to disable them so you should check it from time to time.

b. Use of web beacons

Web beacons, or gif tags, are a web technology used to help track website or email usage information, such as how many times a specific page or email has been viewed. Web beacons are invisible to you, and any information of our Website, including advertisements, or e-mail sent on our behalf may contain web beacons to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you, to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.

c. Use of IP addresses and web logs

We may also use your IP address and browser type to help diagnose problems with our server, to administer our Website and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.

2. We may perform IP lookups to determine which domain you are coming from (e.g. google.com) to more accurately gauge our users’ demographics. Why does Swire Hotels use cookies and similar technologies?

Swire Hotels use cookies and similar technologies to:

  • personalize your experience on the Website;
  • recognize you whenever you visit the Website;
  • keep track of your specified preferences (such as your language preference);
  • carry out research and statistical analysis to help improve the content of the Website;
  • detect and prevent fraud;
  • make your online experience more efficient and enjoyable;
  • analyse trends and gather demographic information; and
  • conduct research, diagnostics and reporting to improve the Website and analyse the performance of our services

3. Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

4. Types of cookies

The following tables and information regarding cookies are last updated on [Date]:

5. Who is responsible for the use of cookies and other technologies?

We are responsible for the collection of your request made to our site. We are also responsible for data processing carried out for the purposes we pursue in connection with cookies that are strictly necessary for the operation of the Website, i.e. functional cookies and analytics cookies. Those cookies do not require any user consent.

6. What measures to we take for data transfers outside the European Economic Area?

Some of our service providers and partners of our service providers are located outside of the European Economic Area. For such transfers, we rely on adequacy decisions and implemented where appropriate measures, such as standard contractual clauses. The standard contractual clauses we use are those approved by the European Commission, available at https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj.

7. Liability Disclaimer on Third Party Websites

Throughout our Website we may link to other websites owned and operated by third parties. These other third-party websites may also use cookies in accordance with their own separate cookie policies. Please note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this Website. For privacy information relating to these other third party websites, please consult their cookie policies as appropriate.

Changes to the Cookies Policy

We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies.